Innovations offer new possibilities: Deputy CEO Christoph Brand and Tamedia employee Jessica Drexler.

Growing on the competition

Pietro Supino
Publisher and Chairman of the Board of Directors
twitter whatsapp mail
Tamedia can embark on the path into the future from an excellent market position. But it won't be a stroll. The requirements for the transformation are: Technology, willingness to invest - and curiosity in abundance.

We live in a world of conflicting emotions. Switzerland remains a very attractive country with a prosperous and educated population which participates both in the political process as well as in its commercial, cultural, social and sporting life. It is in this favourable context that we have worked for many decades with our highly skilled and committed employees to carve out excellent market positions. We have experienced highs and lows and grown in the process.

Today, our media industry is undergoing a digital transformation. This is creating tremendous pressure in the user and advertising markets. The challenge for us is to continue developing our successful platforms with a view to protecting them against disruptive upheaval and ensuring our media remain both profitable and therefore independent.

Digital marketplaces, for example, in the early days, were nothing more than newspaper ads online. But thanks to new functions, they are developing into transaction platforms covering the entire value chain – from initial contact to purchase. And this is why we need new knowledge, which we can acquire through the diversity of our employees and through investments in new technologies and start-ups. In doing so, we can establish the conditions for a successful transformation of our activities.

In terms of journalism, I believe the basic "supply" is stronger than ever. Investigative journalism is blossoming. And "long-form storytelling" is benefiting from the new opportunities offered by our multimedia age – although Claas Relotius has given us a sharp reminder that "storytelling" can have different meanings.

I am convinced that there is long-term demand for independent quality journalism and that there are people out there ready to pay for it.

It is true that an ideological position and preconceived views might look like a recipe for success for certain niche offerings, for gaining social recognition among peers and even picking up journalism awards. But I am still convinced that curiosity needs to be the starting point for the work we do. Accuracy, truth (in the sense of providing the full picture), transparency (particularly regarding one's own interests) and fairness towards the people and institutions affected by reporting are the hallmark of professional quality journalism.

These must be our guiding principles. They enable us to stand out from the propaganda-based offerings and echo chambers within the crowded media scene. With them, we can create value for our society and for people who want information and orientation and are looking to form their own opinions in an increasingly complex world.

This is our core publishing responsibility and represents both a duty and an opportunity. I am convinced that there is long-term demand for independent quality journalism and that there are people out there ready to pay for it. Recent experiences with digital payment models would tend to reaffirm my conviction. Success will depend on a number of things: a local presence, proximity to the reader and provision of investigative, fact-based and "long-form" journalism. Not to mention language and (increasingly) multimedia skills. We can be sure of this.

Share this story:

facebook twitter whatsapp mail
Read more: